The number that makes your PR retainer worth what you charge.
Your clients pay for outcomes you cannot easily measure. We give every client a real score, a real report, and a real reason to renew. Under your brand, on your domain. Free to test with three clients.
Three free client seats. No card needed.
Who this is for
Built for agency principals who sell on outcomes.
You are a Managing Director, Agency Principal, or Head of Client Services at an independent PR or comms agency. You own two numbers: client retention and average retainer price. Both depend on proving your work moved a real outcome. Press clippings and gut feel no longer justify a five-figure monthly retainer when a competitor turns up to the quarterly review with a scored dashboard. You want a measurement layer you can put your logo on and use to defend or raise the retainer at renewal.
What you need from reputation software.
Four specific things agency principals ask for. We built all four into one platform.
A number you can bring to every client review
A scored reputation number you can defend at renewal and use to justify a higher retainer. Not press clippings. A real score with eight underlying dimensions, updated every week.
Full white-label under your agency name
Your logo, your colours, your domain, your name on the reports. Clients see your agency, not a third-party tool you pay for.
Built-in resale margin
At 25 clients, your cost is $60 per client per month. Most agencies bill $250 to $400 per client bundled into the retainer. Your margin is yours to keep.
One screen for your whole book
Switch between client accounts in one click. Alerts route to the right account manager automatically. Bulk import and export for your whole team.
How Reputation Scorecard helps
The Agency Platform: one screen for your whole book.
The Agency Platform gives you a single master account where every client is a separate scored workspace. Manage all of them from one screen, with alerts routing to the right account manager automatically. Every report is ready to send the same day it generates.
White-label setup takes 10 minutes. No engineer, no DNS expert, no code. Your logo and colours go on the dashboard, the reports, and the alert emails. Clients see your agency, not a third-party tool.
See the Agency PlatformWhat the Agency Platform includes
- Master account with one screen for all your client workspaces
- Full white-label: your logo, colours, domain, and name on every report
- Weekly score refresh and live alerts on every client
- Client-ready PDF reports your team can send the same day
- Per-client account managers with role-based access
- Bulk import and export for your account team
- Network plan referral fee (20% of first 12 months per referred client)
Starter from $499/month (5 clients). Growth from $1,499/month (25 clients, $60/client). Agency from $4,999/month (100 clients). Three client seats free on every plan, no card.
Three ways agencies use Reputation Scorecard.
Real scenarios from the people this platform was built for.
The retainer renewal
Your client is on a 12K monthly retainer and procurement is asking why. You walk in with a 12-week score trend, a list of every story we caught, and a one-page board summary. Renewal signed for another year, at a higher fee.
The new-business pitch
You are pitching against two larger agencies. You show the prospect the live dashboard for an anonymised existing client, with the score moving over six months. The prospect asks where you built it. You answer: we built it. You win the pitch.
The coaching programme
You run executive coaching on the side. Each coachee gets their own scored profile, refreshed weekly. The score is the evidence the coaching worked, and the coachee pays for the dashboard as part of the programme fee.
Questions agencies ask before buying.
Can my clients tell this is built on Reputation Scorecard?
No, on white-label plans. Your brand is all they see: your logo, your colours, your domain, your name on the reports. On co-brand plans, both brands appear. You pick which fits your positioning.
What stops a client leaving my agency and taking the platform?
Account ownership is yours. If they leave you, the access leaves with you. If both sides want continuity, hand them off to us with a tracked referral and we pay you 20% of their first 12 months.
Can I plug in my own logo, colours, and domain without an engineer?
Yes. 10 minutes in setup, no code, no DNS expert needed on the Starter plan. Custom domain support is available on Agency plan and above.
What is the real margin I can make on this?
At 25 clients, your cost is $60 per client per month. Most agencies bill the dashboard at $250 to $400 per client per month bundled into the retainer, so the margin on the software alone is 4x to 6x.
Do you give us a referral fee if we send small clients to you direct?
Yes, on the Network plan. If a client is too small for your agency to take on, send them to us with your tracking link and we pay 20% of their first 12 months as a referral fee.
Working with executive search clients?
Agencies running candidate vetting for executive-search clients can buy lookup packs to bundle into the service. One full reputation report, one named person, 24-hour turnaround.
Not a PR agency?
We also have dedicated pages for the buyers below.
Add your first three clients in 10 minutes. Free.
Test the platform with three real clients. Upgrade when you are ready. No card, no contract.