What the buy-side reads about you between earnings calls.
A daily corporate reputation score on your listed entity, scored on 8 pillars including ESG, peer-compared against named competitors, with AI-search coverage. The number you bring to the CFO before the next sell-side roadshow.
14-day trial on one brand. No card needed.
Who this is for
Investor relations sentiment analysis, scored daily for IR heads who own the buy-side narrative.
You are a Head of Investor Relations, IR Director, or VP Investor Relations at a listed company. You own the buy-side narrative between quarterly earnings. The quarterly call covers the financials; the four months between calls are where sentiment quietly shifts in analyst notes, financial press, niche forum threads, cashtags, and ESG commentary. Today you have no scored, defensible view of that drift. The CFO asks what the buy-side is saying, and the honest answer is anecdote, not number. You want a daily reputation score on the listed entity, a peer-group comparison, and ESG sentiment tracked separately because that is what moves long-only allocators.
What IR heads ask for from reputation software.
Four specific things IR directors need between earnings calls. We built all four into one daily dashboard.
A daily score you can bring to the CFO
A scored reputation number on your listed entity, updated every morning. 8 pillars, 90-day trend, one-page brief. Not a firehose of mentions. The number the CFO can defend to the board.
ESG sentiment tracked as its own pillar
ESG is scored separately from the composite score, with its own daily trend line. The live ESG sentiment layer in between your annual MSCI or Sustainalytics rating, so long-only allocators see the momentum before the formal update.
AI-search coverage of your name
When a buy-side analyst asks ChatGPT, Perplexity, or Claude about your company as a first step, you see the answer. Scored on the same scale as regular search, updated daily.
Peer-group sentiment comparison
See your score side by side with up to 10 named competitors. Know when you are gaining or losing sentiment relative to your sector basket before the next AGM or roadshow.
How Reputation Scorecard helps
Corporate Brand Monitoring: the daily sentiment layer for listed companies.
Corporate Brand Monitoring gives your listed entity a daily reputation score across 8 pillars. ESG is tracked separately so you can read the long-only narrative without noise from financial performance or media coverage. Peer-group comparison puts your score next to the named competitors your analysts and fund managers compare you against every quarter.
AI-search coverage tells you what ChatGPT, Perplexity, and Google AI Overviews say about your company when a buy-side analyst types your name as their first step. That is increasingly where first impressions are formed in 2026, and it is the one channel most IR heads have no visibility on.
See Corporate Brand MonitoringWhat Corporate Brand Monitoring includes for IR
- Daily brand score on your listed entity across 8 reputation pillars
- ESG sentiment tracked as a separate pillar with its own daily trend line
- Peer-group comparison against up to 10 named competitors
- AI-search coverage: what ChatGPT, Perplexity, Claude, and Google AI Overviews say about your company
- Cashtag and financial social-media sentiment on X, Seeking Alpha, and Reddit
- One-page CEO and CFO-ready brand health report, downloadable any time
- Live alerts when sentiment moves more than two points in one day
14-day free trial on one brand, no card. Paid plans from $199/month (one brand) to $7,499/month (unlimited brands and entities).
Three ways IR teams use Reputation Scorecard.
Real scenarios from the people this platform was built for.
The pre-roadshow brief
You are heading out on a buy-side roadshow next week. You pull a 30-day sentiment report on the listed entity plus peers and ESG. You walk into the CFO's office with a one-page brief showing where the narrative has drifted since the last call and where the questions will come from. The roadshow is sharper.
The activist-shareholder early warning
An activist starts seeding a thesis on financial X. Sentiment in the cashtag drops three points in a week. You see the alert, identify the source thread, brief the CFO and the board. By the time the activist makes a public letter, you have a response ready.
The ESG rating defense
MSCI is reviewing your ESG rating in 90 days. You pull the daily ESG sentiment trend over the last 12 months, show the qualitative momentum to the rating analyst, and defend the rating with 12 months of evidence instead of reacting in 30.
Questions IR teams ask before buying.
How is this different from Bloomberg or FactSet IR tools?
Bloomberg and FactSet are buy-side data products built for analysts identifying holders. We are the issuer-side sentiment layer: we answer what the world thinks of you right now. They give you who owns you. We give you what the world says about you between the calls that move holders.
Do you track ESG sentiment separately?
Yes. ESG is one of the 8 reputation pillars, scored daily, with its own trend line. You can drill into governance, environment, and social sub-pillars. This is the live sentiment layer in between your formal annual ESG rating from MSCI or Sustainalytics.
Do you track analyst notes and financial press?
We track public analyst commentary, the financial press, social channels including cashtag sentiment on X, Seeking Alpha, Reddit investing threads, and AI-search. We do not access paywalled buy-side reports. For sell-side notes you need Bloomberg, FactSet, or Sentieo alongside us.
Can we embed a live brand health score on our IR website?
Yes. CSV and API export is included on paid plans, plus a public embed widget that can show a live brand health score on your IR website if you want it.
How does this fit our buy-side roadshow prep?
Pull a 30-day sentiment report the morning of the brief. The CFO gets a one-page narrative summary showing where the buy-side narrative has drifted since the last quarterly call and where the questions will come from. The IR team gets the full trend with sources. The roadshow is sharper.
Track your CEO and CFO personally too.
Buy-side analysts read your CEO and CFO press, podcasts, and LinkedIn closely between calls. Executive Team Monitoring gives each leader a personal score, updated weekly, with live alerts when something changes.
Not in investor relations?
We also have dedicated pages for the buyers below.
Get your listed entity's score in your inbox tomorrow morning.
14-day free trial on one brand. No card. No call.