BrandYourself vs Reputation Scorecard
An Honest Comparison
BrandYourself helps individuals improve their personal Google search results through profile optimisation and SEO. Reputation Scorecard gives you a scored view of your entire personal reputation, including the dimensions that Google results do not capture: public records, background checks, and what AI tools say about you.
How we compare
An honest, feature-by-feature breakdown so you can make the best decision for your reputation.
| Feature | Reputation ScorecardRecommended | BrandYourself |
|---|---|---|
| Target audience | Individual professionals and executives | Individuals wanting better Google search results |
| Pricing model | Subscription (self-serve) | DIY software or managed service |
| Starting price | Free tier available | DIY from $19.95/month; managed service higher |
| Free tier available? | Limited free scan | |
| EU-hosted / GDPR data residency | Yes, eu-central-1 exclusively | US-based |
| GDPR right-to-erasure built-in? | ||
| AI Snapshot (what does ChatGPT say about you?) | ||
| Continuous monitoring (Live Radar) | Google result monitoring | |
| Data sources scanned | Search engines, public records, social profiles, press, databases | Google search results and profile sites |
| Reputation score (single number 0-100) | Brand score (Google-results focused) | |
| Recovery actions and remediation workflow | SEO-focused profile building | |
| Self-serve signup (no sales call) |
Why professionals choose us
The features and principles that set Reputation Scorecard apart from every alternative.
Where BrandYourself genuinely does better
BrandYourself is more focused on helping you push positive content up the search rankings and clean up how your Google results look. If your primary goal is to improve what appears on page 1 when someone Googles your name through profile building and SEO optimisation, BrandYourself offers more hands-on guidance for that specific task. Their managed service also writes content on your behalf.
A score built on evidence, not search rankings
BrandYourself focuses on what Google shows. Reputation Scorecard measures what Google shows, plus what public records contain, plus what background check databases say, plus what AI tools generate about you when asked. Google results are just one of eight pillars.
Background check and public records coverage
When a recruiter or investor performs due diligence, they check court records, regulatory filings, and professional databases, not just Google results. BrandYourself does not monitor those sources. Reputation Scorecard does, because they directly affect your score and your professional standing.
GDPR-first, EU data residency guaranteed
BrandYourself is a US company. Reputation Scorecard is hosted exclusively in AWS eu-central-1, giving European professionals full GDPR data protections and legal erasure rights built into the product by default.
AI Snapshot: what ChatGPT and AI assistants say about you
Increasingly, people use AI tools to research professionals before meetings, interviews, and due diligence. Reputation Scorecard shows you exactly what those AI tools say about you. BrandYourself has no equivalent feature.
Privacy exposure included in your score
BrandYourself focuses on what you push out publicly. Reputation Scorecard also tracks what has been published about you without your knowledge: data broker listings, old articles, and privacy exposures that affect your reputation whether you know about them or not.
I had been using BrandYourself for a couple of years and my Google results were looking cleaner. But when a private equity firm ran due diligence before a board seat, they found things that had nothing to do with Google results. An old regulatory filing, a court record from ten years ago, and a data broker listing with outdated professional information. Reputation Scorecard monitors all of those. BrandYourself had never mentioned them.
Frequently asked questions
Go beyond Google results: score your full personal reputation
Eight dimensions. One score. Free to start.