Reputation
Guides
Step-by-step frameworks built by reputation specialists. Download, follow, and track your progress as your score improves.
Every guide is designed to move specific pillar scores. We recommend taking a free assessment first. Your score identifies exactly which guide will have the highest impact for your situation.
Choose your starting point
Eight actionable guides covering every stage of reputation management, from first audit to advanced authority building.
30-Day Reputation Bootcamp
A structured, day-by-day programme to audit your current reputation, close critical gaps, and establish the habits that compound into a strong score over 90 days. Includes a daily checklist, weekly milestone reviews, and score-tracking guidance. Pairs with Missions and Trending Analytics to track your progress as you implement each step.
42 pages
Executive Reputation Checklist
Pre-board and pre-appointment due diligence preparation for senior executives. Covers governance declarations, directorship history, media positioning, and the 18 areas most frequently examined by headhunters and NED search committees. Run Advanced Scanners (background checks, court records) before your first board meeting. Share results via Trust Passport.
28 pages
Crisis Response Guide
A step-by-step emergency framework for when reputation threats emerge. Covers the first 24 hours, media response protocols, legal coordination, stakeholder communication, and long-term recovery sequencing. Works alongside the Crisis Management coaching feature and Live Alerts for real-time detection.
56 pages
Digital Cleanup Guide
A complete walkthrough for identifying and removing outdated, inaccurate, or damaging content from your digital footprint. Platform-by-platform instructions for major search engines, LinkedIn, Facebook, Twitter/X, Reddit, and third-party data broker sites. Use your Evidence Hub to identify what needs removing, then track the score impact in Trending Analytics.
34 pages
LinkedIn Optimisation Blueprint
Platform-specific guidance for maximising your LinkedIn reputation signal. Covers headline construction, experience narrative, skills sequencing, recommendations strategy, and content cadence, all calibrated to how our algorithm reads LinkedIn profiles. Your Brand Consistency and Social Influence pillar scores update as you implement each change.
24 pages
Thought Leadership Launchpad
A systematic guide for building genuine industry authority. Covers content strategy, publishing selection, speaking circuit access, media relationship development, and how thought leadership activities translate directly into reputation score improvements. Use Narratives Intelligence to generate evidence-backed bios and speaker profiles as you build authority.
48 pages
Evidence Hub Masterclass
A complete walkthrough of your Evidence Hub. How to read evidence items, interpret risk and opportunity scores, use the timeline view, dispute inaccuracies, and export data for due diligence. Includes pillar-by-pillar interpretation guides and action plans for common evidence patterns.
38 pages
Scanner Strategy Guide
Which of the 18 Advanced Scanners to run, when, and why. Covers all 4 categories (Protect, Discover, Grow, Targeted), credit budgeting for each plan, and how to interpret results. Includes a decision tree: choose your scans based on your role, industry, and risk profile.
30 pages
Get the most from every guide
Guides are most effective when paired with a live reputation score. Here is the recommended workflow.
Get your baseline score
Take a free assessment to establish where you stand across all eight pillars. Your score reveals which areas need the most attention.
Choose the right guide
Match your lowest-scoring pillar to the guide designed to improve it. The right guide for your situation beats the most impressive guide in abstract.
Track score improvement
Work through the guide systematically. Your Reputation Scorecard updates continuously, and you will see pillar scores move as you implement each step.
Start with your score, then pick a guide
A free assessment tells you exactly which guide will have the biggest impact for you right now.