Reputation
Terminology
Every term used in reputation management, scoring, and digital due diligence, clearly defined with context for how it applies to your scorecard.
Advanced Scanners
18 specialised scans across 4 categories (Protect, Discover, Grow, Targeted) that detect specific reputation risks and opportunities. Each scan costs 1-5 credits and returns actionable evidence fed directly into your Evidence Hub.
Related: Evidence Collection
AI Reputation Coach
A Platinum feature that provides 24/7 automated monitoring, daily scheduled scans, smart categorisation of new evidence, trend detection, and anomaly alerts. Works continuously in the background with weekly digest reports.
Related: Reputation Autopilot
Algorithm Bias
Systematic errors in reputation scoring algorithms that produce unfair or skewed results based on factors unrelated to actual professional standing. Reputation Scorecard audits its scoring model regularly to detect and correct for algorithmic bias.
Related: Reputation Score
Audit Trail
A complete, time-stamped record of every evidence item collected, verified, and scored during a reputation assessment. Audit trails enable full transparency and allow you to challenge or dispute specific findings.
Background Check
A structured investigation into a professional's history encompassing identity verification, employment history, educational credentials, legal records, and financial standing. Reputation Scorecard automates 16 discrete background check categories.
Brand Monitoring
The continuous monitoring of online channels (search results, social media, news, forums, review sites) for mentions of a professional's name or associated identifiers. Monitoring enables early detection of reputation threats.
Competitive Benchmarking
An upcoming feature that provides anonymous peer comparison by industry, seniority, and geography. Shows percentile ranking per pillar with gap analysis and a recommended improvement roadmap. (Coming soon)
Related: Pillar Score
Crisis Management Assistance
Automated identification of emerging reputation threats, such as negative media coverage, legal filings, or adverse social media activity. Early crisis detection allows for rapid response before damage compounds.
Content Analysis
Systematic examination of published content (articles, social posts, presentations, publications) to assess quality, consistency, and alignment with the subject's stated professional positioning.
Credential Verification
The process of confirming that claimed qualifications, certifications, degrees, and professional memberships are authentic and current. Unverified credentials are one of the most common sources of reputation score gaps.
Data Enrichment
The process of supplementing raw professional data with additional context from third-party sources, such as company databases, regulatory filings, or academic records, to produce a more complete reputation profile.
Digital Footprint
The totality of a professional's traceable online presence, including websites, social profiles, published content, media mentions, forum posts, and any other indexable digital activity. A larger, higher-quality footprint generally correlates with stronger reputation scores.
Due Diligence
Systematic investigation of a professional or organisation prior to a significant decision, such as hiring, investment, or partnership. Reputation Scorecard provides due diligence-grade evidence packages with full source attribution.
Evidence Collection
The automated gathering of third-party data points that support or challenge a professional's claimed reputation. Each evidence item is sourced, dated, and independently verified before being included in a scorecard.
Executive Reputation
The specific subset of professional reputation relevant to board-level, C-suite, and senior leadership roles, where public scrutiny, governance accountability, and stakeholder trust carry heightened importance.
Brand Consistency Score
A sub-component of the reputation score assessing how consistently a professional's identity, messaging, and credentials are presented across all channels, including professional directories, social platforms, and public records.
GDPR Compliance
Adherence to the General Data Protection Regulation, the European Union's comprehensive data privacy framework. All Reputation Scorecard data processing is conducted within the EU (Frankfurt, Germany) and in full compliance with GDPR requirements.
Habit Score
A dynamic indicator reflecting the consistency and quality of reputation-building behaviours over time, such as regular professional publishing, credential maintenance, and network engagement. Habit Scores reward sustained effort rather than one-time actions.
Live Alerts
Real-time notifications triggered by reputation changes. Four alert types: new mentions, score changes, breach detections, and negative content on high-visibility platforms. Critical alerts delivered within 60 minutes.
Related: Brand Monitoring
Missions
Structured, goal-oriented projects targeting specific pillar gaps. AI-assigned priorities with clear steps, estimated timelines, and predicted score impact. Up to 3 concurrent missions at a time.
Related: Pillar Score
Narrative Intelligence
AI-powered analysis of the coherence, consistency, and persuasiveness of the professional story told across multiple channels. Narrative Intelligence identifies gaps, contradictions, and opportunities within a professional's positioning.
Personal Brand
The intentional, curated presentation of a professional's skills, values, and positioning. Unlike reputation, which is determined by third-party evidence, personal brand is self-authored. The gap between the two is a key risk signal.
Pillar Score
An individual score for each of the eight reputation dimensions measured by Reputation Scorecard. Pillar Scores enable targeted improvement by identifying which dimension is holding back an overall reputation score.
Reputation Autopilot
A Platinum feature that automates narrative building, evidence collection, and score optimisation. Runs continuously in the background. You receive alerts only when intervention is needed.
Related: AI Reputation Coach
Reputation Score
A composite numerical rating, expressed on a 0-100 scale, representing the overall strength and trustworthiness of a professional's reputation based on independently verified evidence across eight pillars.
Risk Assessment
Evaluation of the likelihood and severity of reputation damage based on current evidence, identified risk signals, and historical patterns. Risk Assessments inform prioritisation of reputation-improvement actions.
Sentiment Analysis
Computational measurement of the emotional tone (positive, neutral, or negative) of content mentioning a professional. Sentiment Analysis is applied to media coverage, social mentions, and review content.
Social Proof
Third-party validation of a professional's claims and standing, including endorsements, testimonials, speaking invitations, advisory board appointments, and peer recognition. Social Proof carries high weight in reputation scoring because it is independently generated.
Trending Analytics
Visual score trends over 30, 60, and 90 days, with pillar-level momentum tracking, direction alerts, and decay detection. Exportable as CSV for board reporting or personal records.
Related: Reputation Score
Trust Passport
A shareable, verifiable reputation credential cryptographically linked to your live score. Recipients verify your credential without needing an account. Available as a link or QR code, revokable at any time, with 90-day validity.
Related: Reputation Score
See these terms in action
Your free reputation assessment uses every concept in this glossary. Get your score and understand exactly what each pillar measures.