Reputation Scorecard Pricing:
The honest story
Why the score is free. What you get at each tier. What it actually costs to build and run a GDPR-native reputation intelligence platform. No spin.
Why the score is free
The 0-100 reputation score is free, permanently, for everyone. Not a limited trial. Not a watermarked preview. The full score across all 8 pillars, at no cost.
We made this choice for one reason: you cannot make an informed decision about your reputation without first seeing where you stand. Charging for that would be like a doctor refusing to read your blood test results until you paid for a premium subscription.
If you get your score and decide you do not need anything else, that is fine. The score is yours. If you want to see every piece of evidence, get AI coaching, and run monthly deep scans, that is what the paid plans are for.
What you get at each tier
Complete breakdown. No asterisks. No hidden costs.
Free
$0
Your baseline. Always.
The free tier gives you your complete 0-100 reputation score. Not a teaser. Not a truncated version. The full score across all 8 pillars.
Why this price
We made the score free because we believe every professional deserves to know what the internet says about them. Hiding the score behind a paywall would be dishonest. You cannot make good decisions without it.
Includes:
- Full 0-100 reputation score
- All 8 pillar scores revealed
- One lightweight signup scan
- Trust Passport (share your verified score)
- Community access (read only)
- Live Radar count notifications
Not included:
- Evidence Hub (see every item found)
- AI coaching and daily habit plan
- Monthly automatic deep scans
- Full reputation report PDF
- Narratives Intelligence
Premium
$29/mo
For professionals serious about their digital reputation.
One monthly deep scan, access to every piece of evidence found, AI analysis of each item, and Narratives Intelligence to build your target story.
Why this price
At $29 per month, Premium costs less than one hour of most consultants' time. A single scan surfaces dozens to hundreds of pages about you. The Evidence Hub shows you every one of them. The AI coaching gives you a specific plan to improve. The value per dollar is high.
Includes:
- Everything in Free
- Full Evidence Hub: every item, AI analysis, pillar impact
- 1 deep reputation scan per month
- 1 Data Broker Removal Sweep per month
- Official Reputation Scorecard Report (PDF)
- Narratives Intelligence
- Trending Analytics (score history)
- AI Snapshot (weekly)
- Live Alerts
- Missions (personalised action plans)
Not included:
- Weekly automatic scans (Platinum only)
- AI Reputation Coach (Platinum only)
- Habits and Behavioral Analytics (Platinum only)
- Crisis Management coaching (Platinum only)
Platinum
$69/mo
For executives, board members, and public figures.
Weekly automatic scans, full AI Reputation Coach, Habits and Behavioral Analytics, Crisis Management, and Reputation Autopilot that builds your narrative in the background.
Why this price
At $69 per month, Platinum costs less than 10% of what a managed reputation PR service would charge for equivalent coverage. You get weekly fresh intelligence, an AI coach that works like a full-time reputation advisor, and automated systems that strengthen your digital presence every single day.
Includes:
- Everything in Premium
- 4 deep scans per month (weekly auto)
- 4 Data Broker Removal Sweeps per month
- Deepfake Detection Scans (4/month)
- Unlimited Reverse Image Search Sweeps
- AI Snapshot (unlimited)
- Habits and Behavioral Analytics
- AI Reputation Coach
- Crisis Management coaching
- Reputation Autopilot
- Competitive Benchmarking
What your subscription actually pays for
Running a GDPR-native, EU-hosted reputation intelligence platform has real infrastructure costs. Here is where your money goes.
EU infrastructure (Frankfurt)
AWS eu-central-1 hosting, DynamoDB, S3, Lambda, Step Functions. GDPR-compliant architecture adds cost vs US-only hosting but is non-negotiable.
SERP scanning at scale
Each deep scan queries 50+ data sources across Google, news archives, court records, professional databases, and more. Data collection has a real per-query cost.
AI enrichment (Bedrock Claude)
Every evidence item is classified and enriched by AI (Bedrock Claude in eu-central-1). At scale across thousands of items per scan, AI compute is a meaningful cost.
GDPR compliance overhead
DPIAs, legal review, ICO registration, right-to-erasure infrastructure, data processing agreements. Genuine GDPR compliance costs more than checkbox compliance.
Value vs the alternatives
What equivalent services cost from other providers.
| Service | Cost |
|---|---|
| Reputation Scorecard Free (full score) | $0/mo |
| Reputation Scorecard Premium | $29/mo |
| Reputation Scorecard Platinum | $69/mo |
| BrandYourself (comparable individual plan) | $99/mo |
| ReputationDefender (monitoring only) | $10/mo (limited) |
| Boutique reputation PR agency | $2,000-$10,000/mo |
| Executive personal branding consultant | $500-$2,000/mo |
Competitor pricing as of May 2026. Subject to change. Always verify on their sites.
Annual vs monthly
Annual billing gives you 2 months free. Monthly billing gives you flexibility.
Monthly billing
Pay month by month. Cancel any time. Nothing locked in. Covered by the 14-day money-back guarantee from each payment.
Best for: trying the product before committing long-term.
Annual billing
Pay for 12 months, get 14. Equivalent to about 17% off the monthly rate. One payment, no monthly admin.
Best for: professionals committed to improving their reputation over a full year.
Get your free reputation score
No card. No commitment. Full 0-100 score across all 8 pillars. Results in 2 to 4 hours.