Manage Your Team's
Reputation At Scale
An organisation's reputation is the sum of its leaders' reputations. HR, PR, and governance teams need a single dashboard to assess, monitor, and report on the entire leadership bench: not just the CEO. Reputation Scorecard makes that possible.
Sound familiar
These are the reputation problems that hold professionals back, and why they matter more than ever.
Your executives ARE your brand
Every C-suite member and board director is simultaneously a reputation asset and a reputation liability. A single public misstep (an old lawsuit, a controversy, a misattributed quote) reflects directly on the organisation. Most companies have no systematic way to track this exposure.
No visibility across your leadership bench
Most organisations have no idea what appears when someone searches online for their VP of Sales, their General Counsel, or their board members. Due diligence checks happen at hiring; after that, there is no ongoing monitoring. Gaps in awareness become gaps in governance.
One executive's crisis becomes the company's crisis
A single VP's undisclosed lawsuit, a director's controversial social media history, or a C-suite leader's professional misconduct allegation can affect share price, hiring pipelines, and key partnerships, often before the organisation even knows the issue exists.
Reactive, not proactive
Most organisations discover executive reputation problems from journalists, activist shareholders, or LinkedIn comments, not from internal dashboards. By the time a crisis is visible externally, the window for quiet resolution has already closed.
How Reputation Scorecard helps
A clear, structured approach to solving the problems above, step by step.
Assess: Baseline your entire leadership team
Generate objective Reputation Scores for every executive, director, and board member in one operation. Identify your highest-risk individuals, your strongest advocates, and the gaps in your current governance posture, all from a single admin dashboard.
Monitor: Continuous alerts across the whole bench
Real-time monitoring runs continuously across all team members. When any executive's reputation shifts (a new media mention, a public records update, a sentiment change), your team receives a prioritised alert before it becomes a story. No more learning about problems from journalists.
Report: Board-ready intelligence on demand
Generate quarterly reports showing team-wide reputation trends, individual risk ratings, and recommended actions. Aggregate views give the board the strategic picture; individual profiles give HR and PR the detail they need to act quickly and discreetly.
The tools that make it possible
Every feature below is built specifically for professionals in your position.
Admin Dashboard
A single control panel showing reputation scores, risk flags, and trend lines for every monitored individual. Filter by role, department, or risk level. Drill down to any individual with one click.
Explore FeatureAggregate Reporting
Board-ready PDF reports covering team-wide reputation health, top risk areas, and progress over time. Individual scorecards available for HR reviews, onboarding, and governance documentation.
Explore FeatureLive Alerts
Automated alerts delivered to your team the moment any monitored executive shows a significant reputation shift. Prioritised by severity so your PR and HR teams focus on what matters most.
Explore FeatureRole-Based Access
Control exactly who sees what. Board members see aggregate risk summaries. HR sees individual profiles. Executives see only their own data. Governance-grade access controls with full audit logging.
Explore FeatureCompliance Integration
Reputation data structured for governance workflows: FCA fitness and propriety, ESG reporting, D&O insurance reviews, and board effectiveness assessments. Evidence-backed and audit-ready.
Explore FeatureDedicated SLA Support
Enterprise accounts receive a named account manager, committed response SLAs, and priority access to our analyst team for time-sensitive reputation events. Support when it matters most.
Explore FeatureWe discovered that one of our VPs had an undisclosed civil lawsuit that was surfacing prominently in search results. We had no idea. Reputation Scorecard flagged it during our first team scan, giving us six weeks to address it quietly before it became a shareholder issue. That alone justified the entire programme.
Frequently asked questions
See your leadership team's reputation in one dashboard
Find out which executives represent your greatest reputational risk, and which are your strongest assets. Enterprise assessments available for teams of 10 to 500.